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The CRM (Customer Relationship Management) is Nova’s very own customer database. This unique tool connects the customer to their purchases to display every transaction with receipts and signatures. In addition, it stores all the collected information about the client from home address, email address, phone number, and general notes.
Collecting a customer database will enable you to run any number of sales and marketing campaigns to promote your business and increase sales. The CRM system was designed to retain customers and enhance customer loyalty and satisfaction. Instead of seasonal or once a year promotions, you can now target a specific segment of customers and reach them in a number of ways (phone, email, direct mail, etc…)
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