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How to Attract New Customers with User-Generated Reviews

Posted by Haley Whisennand on Mar 9, 2018 2:45:36 PM

Take a minute and think back. When was the last time you looked up customer reviews for a store or restaurant you were thinking about visiting? Whether you checked Google, Facebook, or Yelp, what the user-submitted reviews had to say probably influenced your decision on whether to go there or not. In fact, about 72% of consumers rely on positive user-submitted reviews before making any purchasing decisions.

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Topics: Retail Tips

Inside the Mall: January 2018 Popular Products

Posted by Haley Whisennand on Feb 2, 2018 2:33:51 PM

Setting your business up for success can be difficult, especially when you're in the mall cart and kiosk industry. Ever-changing trends are the base for a lot of these small businesses, which means staying on top of them is an extremely important part of product and inventory planning.

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Incorporating Charity and Social Good Into Your Business

Posted by Haley Whisennand on Jan 26, 2018 4:45:00 PM

Brand reputation is something that every business, no matter how large or small they may be, is looking to improve on a regular basis. It’s something that can become a potential customer’s deciding factor on where they go shopping or where they buy a certain product. Building a strong brand reputation, however, can be difficult to do in a way that feels natural and doesn’t break the bank. Small business owners can’t afford to drop a ton of money into paid advertising or a team of community managers, after all.

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Topics: Retail Tips

Do You Really Need Tech That Understands Negotiations and Commissions?

Posted by Haley Whisennand on Jan 17, 2018 7:15:00 PM

When it comes to small businesses, it can be difficult to know what technology upgrades are really going to help boost business and which are just packed with features that are nice, but not must-haves. Making a sale is important, obviously, but if your business is based off of negotiable pricing or if your employees can earn commission, it might be difficult to determine whether its really worth it to set your business up with technology that understands those sales tactics.

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Topics: Specialty Retail

5 Sorely Underrated Nova Features You Really Should Use in 2018

Posted by Haley Whisennand on Dec 15, 2017 6:00:00 AM

With only a couple weeks left in 2017, it's a time for retailers to finish out the final moments of the holiday rush and reflect on how the year went. While knowing the basics of your point of sale is vital for any business' success, it's hard to know all of the features a full-service system can provide. The fear that you might have missed out on a potentially game-changing feature that could have boosted your sales or improved your business' operations is all too real. That's why we're here to help. Our team of managers sent in their picks for Nova's most underrated features of 2017, determining the top five features you really should consider using next year.

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